We produce a broad range of case studies highlighting the real-world impact of the research and expertise of academics in the Division. These case studies are available for you to share via your own social media and academic profile pages, and help to raise the profile of the Division’s cutting-edge research. We are always looking for new material to showcase, so if you have a story relating to the impact of your research – shaping policy, influencing industry, or building fruitful collaborations.
Please contact Liz Crawford if you wish to get in touch.
Engaging Media Communications for Academics
A day-long workshop with two experienced former BBC journalists, Claire Bolderson and Caroline Finnigan, who will guide you through the world of media engagement. The training includes:
- how to refine your academic work into an accessible story, without over-simplifying it
- how to identify hooks and angles that capture your audience
- an exploration of social media and how best to use it to get greater exposure for you and your work
- how to perform effectively in a media interview, including tips on preparation, appearance and delivery
There is also the opportunity to be interviewed on camera and to receive constructive feedback on the recording. Through the day, practical exercises and examples will be used to help you get the best results.
Sessions are scheduled termly throughout the year and will be communicated to you by your departmental communications team.
The Conversation – Editorial workshops
The University is a member of The Conversation, an online platform that combines academic expertise with incisive journalism to produce expert, thought-provoking articles for a global audience.
As part of this partnership, the Conversation delivers editorial workshops designed to help researchers to
- consider the news potential of their expertise and research
- identify relevant hooks and angles in the current news
- write a high-quality pitch for a story to the editors
The Conversation: How does it work, and what are the benefits to researchers?
Sessions are scheduled throughout the year and will be communicated to you by your departmental communications team.
We work closely with colleagues in the University’s Research and Innovation Communications team; the central point of contact for communicating Oxford’s world-class research to the mainstream national and international media.
As well as reacting to media enquiries, the team create press releases announcing research publications that
- reveal new discoveries that are accessible to a mainstream audience,
- demonstrate first-time achievements or important breakthroughs,
- are impactful to society,
- are timely and relevant to what is happening in the world,
- or are somehow quirky or unique in nature
In addition to pitching stories to media and reacting to media enquiries, the team also curates the University’s Arts Blog, Science Blog, and social media accounts (including Twitter, Facebook, YouTube, and LinkedIn).
If you would like to discuss a potential news story with the team, please contact Sarah Whitebloom (Media Relations Manager) on firstname.lastname@example.org.