One of the main obstacles to collaborations with non-academic organisations is finding the right partner and convincing them of the value of working with you or of using your research and findings to improve their products, services and processes. This training session will support you in creating a convincing value proposition, which should maximize your chances of success in getting attention from your potential collaborator and, possibly, in starting a collaboration with them.
Key content of the session:
How to grab the attention of a potential collaborator
The value proposition
The value proposition canvas
How to create an effective value proposition
Objectives:
Understanding what a value proposition is
Learning how to put together a good value proposition
Learning how to judge the effectiveness of a value proposition
Format
The live webinar of 1 hour will take place using Zoom, followed by 60 minutes live Q&A 3 days later.
